Unfortunately, the latest look seems likely to be at least part of the reason why iPhone users aren’t rushing to update. Just ...

A much-needed and surprise boost in the form of strong iPhone 17 sales to close the year set Apple (AAPL) stock soaring. Still, amid all the optimism, shares of Apple are up just 10.6% over the past ...

If the latest code dumps are correct, Apple will kick off its 50-year milestone with a full-court press on the smart home.

The M5 series marks the next stage in Apple's steady refinement of its in-house silicon technology, building upon the success of the M1 through M4 chips. Each generation has brought significant ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. Apple has made it a bit of a tradition to refresh its PCs in ...

Apple didn't keep us waiting long after announcing its new M5 chips to find out what they're capable of. We got our hands on both the iPad Pro and MacBook Pro 14 powered by the new M5 chips. It's ...

Apple’s M5 chip represents a significant advancement in computing technology, delivering new performance improvements across its product ecosystem. With enhancements in AI processing, ray tracing, and ...

The Apple M5 chip jumped from rumor to reality Wednesday with the launch of MacBook Pro and iPad Pro models running the new cutting-edge processor. But so far, there’s been no official mention of an ...

Apple launched a trio of new M5 products this week, including the M5 MacBook Pro. But what’s actually changed with the M5 model compared to last year’s M4 MacBook Pro? Not a lot. Here are four ...

Like clockwork, Apple has introduced a new M-series chip on updated versions of the iPad Pro, MacBook Pro and for the first time, Apple Vision Pro. The new M5 chip shares plenty of similarities with ...

TL;DR: Apple's new M5 processor powers the latest MacBook Pro, Vision Pro headset, and iPad Pro with up to 10 CPU and GPU cores, delivering 15% faster multi-threaded performance, 30% higher memory ...

The new M5 MacBook Pro has arrived — and brought something of a strategy change for Apple's chip release strategy this year. This time around, Apple has led with the entry-level 14-inch MacBook Pro, ...