Beauty and wellness trends can be hard to predict – after all, who would have thought a few years ago that one in eight American adults will have tried a diabetes drug prized for its weight-loss ...

2025 was a year of extremes in beauty culture. The $450 million industry felt more polarized than ever, with a push towards “low maintenance” routines that encouraged us to ditch our mascaras or go ...

From devices powered by LED and microcurrent techology to modern facial massagers, these were the launches that impressed us most. It’s hard to imagine a world without beauty tech. What was once ...

I probably spend 10+ hours a week on TikTok, but it’s part of my job (that makes it okay, right?!). In the name of beauty journalism, I track makeup trends, new skincare launches, and celeb-favourite ...

2025 was the year beauty embraced entertainment and digital-first storytelling. Social media campaigns rivaled Hollywood blockbusters with star-studded casts. Content stopped revolving around product ...

Much like choosing the best-dressed people of the year, narrowing down the best beauty trends of 2025 can be tricky. In an age of virality and ever shorter attention spans, it feels like we are ...

Many buzzy 2025 skincare and aesthetic trends—like DIY skincare, overcomplicated routines, and thread lifts—are falling out of favor due to lack of efficacy, safety concerns, or unnatural results.