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Ford is reworking its future around what customers are actually buying, stepping away from cost-heavy electric bets that no longer add up. Ford shifts focus toward affordable trucks, vans, hybrids, ...

The Ford Louisville Assembly Plant is temporarily shutting down to retool for electric vehicle production. Ford is investing $2 billion to transition the plant, which will stop making the Ford Escape ...

Amid Ford’s shift away from making large electric vehicles, the automaker is adding a new product line to find a home for its batteries. Ford said Monday that instead of scuttling plans to build the ...

The current-generation Ford F-150 Lightning is dead, Ford officials confirmed on Monday. Couched in a bunch of EV news and an announcement that the next-gen Lightning would be an extended-range ...

The automaker will make an EREV version of the F-150 Lightning that will get up to 700 miles of range. The automaker will make an EREV version of the F-150 Lightning that will get up to 700 miles of ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How is the legendary automaker Ford Motor Company (NYSE: F) ...

For two years, Ford Motor Company’s global chief marketing officer, Lisa Materazzo, has been working on fresh brand strategy. She called the close examination of the company’s strategy “a mandate” and ...

Ford has recalled over 20,000 vehicles due to a battery issue that could lead to crashes, fires or injuries, according to the automaker. Ford, which also owns Lincoln, is recalling 2021-2024 Lincoln ...

Ford Motor Company recalled more than 510,000 vehicles in seven separate safety issues reported in late October. The recalls involving Ford vehicles – including models from 2017 F-150 trucks to 2026 ...

Ford is packing up and will soon move to its new headquarters a short drive down the road. The automaker announced it is moving from its current location – dubbed the "Glass House" – in Dearborn, ...

Legacy Motor Club and Rick Ware Racing have settled their ongoing lawsuit centered on LMC attempting to purchase a charter held by RWR, with RWR agreeing to sell LMC a charter. The NASCAR Cup Series ...