Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Check out the latest wave of lego Super Mario sets for January 2022! Along with the Luigi's Mansion sets, there's even more characters to collect and ghosts to catch! Check out Bricks 'O' Brian's ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...