The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars sets as early as March 2026, per LEGO’s official press release. In barest ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how it was created ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...