For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

After launching its first three Pokémon sets this week, Lego has announced a second Legend of Zelda set today, following the ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

The Smart Brick is the same size as a regular 4x2 Lego piece and is universal, meaning you could put the same brick in any ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

A lego Super Mario - Princess Peach's Castle Expansion Set Review by Bricks 'O' Brian! Discover another wave of Super Mario lego sets, this time starring Princess Peach! From the clouds to the castle ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, after months of relative peace and quiet, Lego just decides to put out tons of ...

Were you a Lego set kid or a giant-bucket-of-Legos kid? I was a sets kid all the way — I loved, and still love, the zen feeling of building something incredible a little bit at a time. Also, every ...

LEGO is back with a new Disney set, and they are ready to experience an unforgettable adventure with Up. Kevin and Dug from Up form one of the film's most memorable and heartwarming duos, with each ...