DEEPLANT Revolutionizes the Global Beef Market with AI-Driven ‘Deep-Aging’ Technology for Sustainable K-Bulgogi

South Korean food-tech innovator DEEPLANT introduces an AI-powered “Deep-Aging” system using ultrasound to transform low-grade cuts into premium meat. Our mission is to create a healthy environment ...

Sunsu Corporation Redefines K-Snack Industry with Healthy Konjac Jjonduegi

South Korean food innovator Sunsu Corporation introduces Konjac Jjonduegi, a low-calorie, fiber-rich wellness snack made with ...

FINCA Redefines Global Home Lifestyle with AI-Driven 4th Generation SPA Brand Experience

South Korean design-tech innovator one in a hundred introduces FINCA, a hyper-personalized home lifestyle brand featuring its ...

Inside New York City’s Sauna Wars: The Real Heated Rivalry Is at the Bathhouse

From Bathhouse to Othership to Altar, a wave of bathhouses in NYC are popping up just blocks apart, igniting a war of zen.
Observer

The Business of Category Creation, According to Simon Kim

Simon Kim has spent the past decade redefining what Korean cuisine can be on the global stage. As the restaurateur behind ...
The New York Times

The Best Korean Skin-Care Products

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Rory Evans Rory Evans keeps a small stick of Korean sunscreen in every bag and ...