The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

At the beginning of the year, Yerim Lee landed in Seoul, South Korea with the intention of spending around a week there with her extended family — and undertaking a serious, fast-tracked regime of ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

From glass skin to snail mucin, Korean beauty is changing the way we care for our skin. Here's why it's so popular – and ...

Korean beauty trends have long shaped global skincare and makeup standards, from multi-step routines to complexion-focused aesthetics. For years, glass skin dominated the conversation with its ...

Looking to score some Korean beauty products at a cheaper price? Whether you’re in the United States, traveling to Korea or shopping online, there are a plethora of options available to buy K-beauty ...