OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...
Through Databricks Clean Rooms, Adstra is making its Conexa Identity Network available to TMC clients, allowing them to resolve and enrich their first-party data in a secure, privacy-first environment ...
Adstra, a provider of identity resolution technology, is partnering with Stagwell's The Marketing Cloud (TMC) and Databricks, the data and AI company, to enhance data collaboration for modern ...
Crucially, detection and response must be unified across identity and data layers. An alert about unusual data access is meaningless if it is not correlated with identity risk signals. Autonomous ...
PayPal today announced the launch of PayPal's Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, cross-merchant view into real shopper behavior, ...
Attribution isn’t about one clue — it’s about connecting many Attribution investigations almost never hinge on a single “gotcha” artifact. Most of the work happens in the messy middle: weak signals, ...
Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases ...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenXBuild, a software suite that gives advertisers unprecedented real-time ...
Explore how AI is transforming risk management in banking, enhancing credit assessments and compliance automation, while ...
Opinion
1dOpinion
I’m watching myself on YouTube saying things I would never say. This is the deepfake menace we must confront
These inventions trigger rage, but also optimism. Maybe they will make people think more critically about debate and democracy, says Yanis Varoufakis ...
AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...
The fraud and risk-management landscape is entering its most transformative era in more than a decade, explains Frogo CEO ...
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