Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Large language models repeatedly chased losses, escalated risk and even bankrupted themselves in simulated gambling ...

Background The relationship of social determinants of health (SDOH), environmental exposures and medical history to lung function trajectories is underexplored. A better understanding of these ...

The internet has changed everything from ordering dinner to watching movies, and it has changed how we gamble too. You used to need to drive to a casino, but ...

Promises of glowing skin and stronger joints sound great. The science behind collagen supplements is more complicated.

Background The National Heart Failure Audit gathers data on patients coded at discharge (or death) as having heart failure as ...

While AI models may exhibit addiction-like behaviors, the technology is also proving to be a powerful ally in combating real ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

Background Prehospital delays remain critical barriers to timely acute coronary syndrome (ACS) care, particularly for ...

The concept of digital rewards is slowly becoming an integral part of modern retail. More and more brands are now using ...

Vox journalists forecast what 2026 could bring — from AI and climate to politics, health, and the economy — based on trends ...

For decades, autism has been described as a spectrum - an elastic term that stretches from nonverbal children to adults with ...