Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use ...

Discover how a cross-purchase agreement protects businesses by allowing partners to buy a departing partner’s shares, ensuring smooth transitions and business continuity.

Abstract: Modern forms of trade and sales support systems are meant to give organizations flexibility when it comes to evaluating sales. It is essential to identify customer buying behavior to predict ...