Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

Parents, are you taking your child's dental health seriously? The simple habit of brushing twice a day helps remove plaque-causing bacteria, reducing the risk of tooth decay, gum disease, and costly ...

LAS VEGAS, Nev. (Consumer Reports) - Parents, are you taking your child’s dental health seriously? The simple habit of brushing twice a day helps remove plaque-causing bacteria, reducing the risk of ...

CINCINNATI--(BUSINESS WIRE)--Today Crest introduced Be, an innovative new line of toothpastes that combines unexpected flavors with refreshing cleansing benefits. The line features three new, bold and ...

A general guideline for consumers is to look for the American Dental Association's ADA Seal of Acceptance, which began in 1931 and evaluates whether products are actually effective and safe. Every ...

You'll soon be able to brush your teeth with chocolate toothpaste .. should you? Jan. 28, 2014 -- "It opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience." We're ...