Luxury home appraisals now reflect buyer behavior, design priorities, and local market insight as expectations shift in ...

But in 2026, this type of content will become increasingly subversive, Napoli says. “This trend stems from the fact that ...

Scientists say different parts of the brain are programmed to process information over different lengths of time. Some areas ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

When you walk into Walmart, there are a few things you can feel confident in. First, you're likely to find a pretty impressive array of products, whether it's potatoes, paper plates, or a last-minute ...

For Mars Wrigley, Halloween doesn’t end on Oct. 31 — it just restocks. “It’s our Super Bowl of seasons,” says Tim LeBel, the company’s president of sales and self-proclaimed Chief Halloween Officer.

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

Whether it’s the allure of a trending product on social media or a trusted friend’s recommendation, these influences dictate how we choose and purchase. For entrepreneurs navigating the bustling ...