Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

In a few days from now, the recent directive issued by the Central Bank of Nigeria (CBN) on advertising and promotional ...

No oral modification (“NOM”) clauses are boilerplate provisions, which require that in order to be effective, an amendment to a written contract must be made in ...

Based Probiotic Category Ahead of 2026 Weight-Loss Season - Ingredient Research, Regulatory Context, and Evidence Gaps ...

Industry Report Examines What Consumers Are Searching For After Seeing Weight Loss Patch Ads, What These Products Actually ...

In a world exclusive, the Daily Mail can reveal that a new investigation has concluded that the Zodiac killer and the ...

Ghana achieved a historic milestone in 2024, generating $4.8 billion in tourism revenue whilst welcoming 1.288 million ...

Luxury and tech watches have never been more hyped, but a big name on the dial does not always mean you are getting fair ...

Bluevine reports that in 2025, consumers plan to spend more on holidays but more selectively, with focus on early sales, AI recommendations, and flexible shipping.

Celebrating the ICC's achievements and women's milestones in sailing, highlighting history and environmental awareness.

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. A comparative statement is a financial ...