Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The role of the B2B technology salesperson has evolved. In fact, 44% of B2B buyers have ...

Leading is complex and hard work. Leaders juggle competing demands. They are also charged with aligning a diverse, distributed, and often distressed workforce. There is unique psychology behind doing ...

Researchers who explored how consumers' ethical values can shape their shopping habits suggest that business owners from marginalized racial groups can appeal to socially conscious consumers by ...