I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
Some of the world’s most iconic products started as complete disasters. It’s hard to imagine now, considering how deeply they ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...
Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
Pharaoh more accessible by simplifying the learning process for players of all skill levels, says developer Creative Assembly ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...
New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...