If you want to accentuate the importance of a problem, it seems sensible to explain how prevalent it is. Lots of people are at risk of Alzheimer’s disease. Lots of women carry a gene that makes them ...

If you want to get people’s attention to address a problem, making it seem as big as possible is a nearly universal reflex. Across more than a dozen experiments, they find that describing how big a ...

To no one’s surprise, 2026 has some zombie projects planned to be unleashed on the screen, but unfortunately, the first undead picture to sprint out of the gate has a different problem than many of ...