This piece is adapted from Barbieland: The Unauthorized History by Tarpley Hitt. Copyright © 2025 by the author and reprinted with permission of Atria/One Signal ...

Ruth Handler, who co-founded Mattel with her husband, Elliot Handler, and Harold Matson in 1945, noticed her daughter, Barbara, playing with paper dolls and dreaming about what kind of woman she would ...

Barbie is aiming to expand on inclusivity with the launch of its first doll with Type 1 diabetes. The doll, part of Barbie's Fashionistas line, comes complete with a continuous glucose monitor, ...

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a cart waiting to be shelved at a local Goodwill store. Sam Cole (u/wormfro) ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has signed ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook So, what exactly makes the older movies so much better? Compared to Barbie’s earlier hits ...

Cylie Williams receives funding from the Medical Research Future Foundation. In the past five years, she has previously received research funding from the National Health and Medical Research Council, ...

They are an unlikely duo, but are currently sharing a stage. Barbie and Julia Child are both comfortably ensconced at the Cincinnati Museum Center at Union Terminal. A visit to the two exhibits is an ...

Barbie is letting "You Create" your own doll for the first-time ever. To celebrate the 15th anniversary of Barbie Basics, a line of collector's edition Barbie dolls, the dollmaker is releasing a brand ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

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