Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its ...

Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

Apple (NASDAQ:AAPL) is quietly easing off its Vision Pro push as it becomes clear the headset hasn't caught on with consumers ...

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...