A new study published in the INFORMS journal Marketing Science has found that some of the most widely considered online advertising safety and fairness policies—ads that are designed to help ensure ...
Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the ...
In the depths of winter, sunscreen might not be top of many people's shopping lists. Yet it remains a staple in most ...
Nicole German, who heads up marketing for HSBC’s B2B business, says while the fundamentals of marketing remain the same as ...
CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...
At its core, conservation is about behavior change. Yet few organizations have put in place the structure, standards, and ...
WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...
Agent Hub is an internal app store on WPP Open, for AI agents built on the agency's proprietary data and frameworks, designed ...
I’ve worked at the forefront of health and wellness for a long time and I’ve seen it all, this is what’s coming in 2026 – the ...
The new menu was created in collaboration with science-based health platform Function and its founder Dr. Mark Hyman ...
One fascinating aspect of ditching deodorant is how quickly the body adjusts. Unlike some products, stopping deodorant use ...
If the past decade of skincare trends was driven by products overload, 2026 marks a decisive change in pace. The conversation ...