The Association of Tennis Professionals (ATP) has launched a new logo and brand identity. The new logo is the sixth in its 54-year history. It gets rid of the word 'Tour' and ditches the tennis player ...

For the first time in its history, the governing body for men’s professional tennis has removed the figure of a tennis player from its logo, adapting to an evolving fanbase As part of its ongoing ...

On Sunday afternoon, Carlos Alcaraz kicked off his 2025 ATP Finals campaign with a straight-sets victory over Alex de Minaur in the first round-robin match of the Jimmy Connors Group: 7-6(5), 6-2.

ATP World No. 1 Carlos Alcaraz has already had the best year of his career, and his season is not even over yet. With all eyes on the race to the ATP Finals in Turin, Nike has a major marketing trick ...