Google launches A/B testing for Performance Max assets (Beta)

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...
TMCnet

Fluent Commerce Launches AI-Powered Order Sourcing Logic with A/B Testing, Giving Retailers Proof, Not Assumptions, Behind Fulfillment Decisions

New capability uses AI to configure tests and measure the real-time impact of order sourcing strategies on margin, cost, speed, and sustainability ...

Smith’s 138 helps Australia build 183-run lead in final Ashes test

Australia has been bowled out for 567 on Wednesday, gaining a 183-run first-innings lead on Day 4 of the fifth and final ...

Root and Brook guide England to 211-3 before bad light stops play in final Ashes test

Joe Root and Harry Brook have shared a 154-run partnership to guide England to 211 for three before bad light stopped play on ...