New research from Parks Associates shows that 61 percent of U.S. internet households now use a smart TV as their primary ...

More U.S. TV viewers are embracing advertising in streaming content, particularly younger audiences seeking to ... Read More ...

The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons ... Read More ...

To support implementation and adoption, IAB Tech Lab will host a public webinar titled “Reviewing the Agentic AI Standards ...

Brand Metrics introduced operational SDK-free interactive ad formats and pause-ad measurement tools for connected TV ... Read ...

Xumo, the streaming joint venture between Comcast and Charter Communications, has introduced an advanced identity ... Read ...

Broadcast and media organizations are entering 2026 under increasing pressure, facing structural challenges that extend ...

Quickplay reported significant business results from its AI tools in 2025, citing performance improvements across ... Read ...

PubMatic has launched a new operating system designed to enable autonomous agent-to-agent advertising execution across ...

Modern sports fans demand choice: local commentary, alternate camera angles, custom graphics, and even different hosts. Leagues with regional or global reach must version each event for multiple ...

Bitmovin will highlight the Stream Lab MCP Server, designed to allow AI agents and large language models to initiate and manage video playback testing using natural language, during CES 2026.

The move comes after three networks: Golf Channel, CNBC and MSNBC, all dropped the NBC peacock from their logos in 2024 in ...