The IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling.

NBCU’s early embrace of ad tech – led by Chief Product Officer Ryan McConville – set the stage for a pandemic-fueled digital ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and ...

Publishers have been candid about losing 20%, 30% and in some cases as much as 90% of their traffic and revenue due to the ...

Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Ring In The New Year The “everything is an ad network” trend will live forever. There are always new advertising canvases and ...