AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), ...

ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer ...

It’s time for publishers to stop acting like guests in our own home and remind them that we own the deed, writes Scott Messer ...

What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most ...

AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. These are our faves of ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

Here's a rundown of AdExchanger's top 10 most popular guest columns of 2025 and why they resonated with digital ad industry ...

AI search platforms are introducing ads. But if the ads don't add value and maintain authenticity, platforms risk losing ...

As privacy rules reshape ad tech, TV measurement is getting harder. Tatari’s Benjamin Heaton explains what’s broken and how ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...