How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative ...

Everything is ending at once – work, truth, screens, and even certainty itself. But we’re finally mature enough to see endings as thresholds. Here’s what we’ve learnt. The year 2025 marked something ...

In the final episode of season two of WHAT'S NEXT, Amy Webb explores how you spot deep, emerging trends and integrate them into your thinking — and long-term planning. Amy Webb is the founder of the ...

Both technological and demographic trends are reshaping the way we work — and who is available to do that work. Time to start preparing. What will the office look like in 2030? Will that even be a ...

Artist and writer James Bridle argues that by sticking to human models of intelligence, we're limiting AI's potential. James Bridle is a writer, artist, and technologist. In the second episode of the ...

We’re witnessing a change of power. The Big Tech oligarchy is finally taking over. Democracy will look different after the fact. Not that there hadn’t been disinformation and propaganda before. But ...

Amazon has pioneered a dual strategy of both horizontal and vertical integration. The next Amazon will need a different approach. Let’s have a look at my definition of horizontal and vertical ...

If you're going to make the most of Agentic AI, you need to let it free. And that means getting to grips with MACH and MCP… The future of commerce won’t be headless for the sake of it — it will be ...

The annual chinwag in Davos needs to translate ideas into action faster than ever before, as global instability grows. It’s tough being Davos Man these days. Making the annual pilgrimage to the Swiss ...

AI is seriously energy hungry. Our new technology needs new energy — without making the climate crisis worse. What are the solutions? Everything has a price, and that includes AI. And that cost may ...

What caught your attention in 2024? The distant future of AI, the increasing pushback against the smartphone — and the global impact of the permacrisis and Amazon. It’s a glimpse into a complex world… ...

We’ve been using the graphical interface for decades, while voice assistants have struggled. Could AI be the key that unlocks a new form of computing? For the past 40 years, we’ve known exactly how to ...