Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an ...

TikTok has disrupted the social media landscape in the past few years, captivating a highly engaged audience through short-form video. According to research, TikTok’s now 1.5 billion-strong audience ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...

Based on global retail sales, pizza chain Domino's last week achieved the distinction of becoming the "largest pizza company in the world", besting long-time rival Pizza Hut. Domino's generated ...

Direct-to-Consumer (DTC) is a rapidly evolving area of ecommerce that presents opportunities for businesses of all types, whether digital disruptors or legacy brands. DTC models enable businesses to ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

Recently, we looked at the debate around whether ‘SEO’ needs a rebrand to reflect the increasing emphasis on AI-generated answers that is shifting how users approach search and, as a result, how ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...