Search has shifted, and clients have changed with it. With AI tools at their fingertips, they now arrive with sharper ...

Over 60 years ago in his book Confessions of an Advertising Man, David Oglivy wrote, “The consumer is not a moron; she is ...

In the halcyon days on the eve of South Africa’s first democratic elections in 1994, the International Press Institute (IPI) held its World Conference in Cape Town. The keynote address was delivered ...

We know that understanding media placements is getting more complex, changing media behaviour adds to the mix and it’s imperative that brands stay relevant in the right environment. The Kantar Media ...

Radio, a cornerstone of media consumption for more than a century, is in the midst of a significant transformation. While traditional terrestrial broadcasts remain embedded in the daily lives of many ...

Radio, as a medium, is still dominant and resilient. That was a key takeaway from the recent release of first quarter 2023 results by the Broadcast Research Council of South Africa. “Radio holds a ...

The Walt Disney Company has announced that Rochelle Knock has been named vice president, Disney+ & Networks and country head, Sub-Saharan Africa and will start at the company in December. Knock joins ...

Over 56% of South Africans shop online multiple times per month, 20% of which make weekly purchases.[1] Clothing and fashion lead with 69.9%, closely followed by the food and drink category at 63.8%, ...

The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programmes, reaffirming its commitment to producing valid, ...

The future of advertising lies in technology and a data-centric approach focused on delivering unique user experiences, and blurring communication lines to deliver uniform brand messages. Outdoor ...

eNCA and SABC have entered the Interactive Advertising Bureau of South Africa’s top 10 online publishers list, with 4 301 862 and 8 691 161 pageviews, respectively. The IAB believes this movement to ...

As South Africa gears up for the 2024 General Election, the public relations (PR) industry finds itself at the forefront of shaping political discourse and influencing voter perceptions. In an era ...