The FINANCIAL — Several years ago, you were among the first to speak about necessities and problems in Georgian wine marketing on international level, in your article for “The Financial”. What has ...

Forbes contributors publish independent expert analyses and insights. Experienced independent writer with a background in the wine industry. Marketing and sales efforts have generally been a grind for ...

WEST LAFAYETTE, Ind. - Purdue University Wine Grape Marketing Extension Specialist Katie Barnett says her job is about two things: connections and possibilities. "When you're buying a wine, you could ...

What compels the average consumer to pull a bottle of wine off the shelf at a grocery store or select a bottle from a wine list at a restaurant? Without a wine steward or sommelier to assist in the ...

WALK INTO MOST any wine shop and you’ll likely see signs touting a “hidden gem” or a “staff pick” or perhaps even an “unsung hero” or two. If you’re wondering what these terms really mean, you’re not ...

Forbes contributors publish independent expert analyses and insights. Experienced independent writer with a background in the wine industry. About two decades ago, in an attempt to catch up to its ...

EAGLE, Idaho--(BUSINESS WIRE)--CellarStash Wine MarketPlace, Inc www.cellarstash.com announced today that it is initiating an advertising campaign designed to drive consumer awareness of its ...

You can sell wine through multiple channels. You should figure your margins for cases to brokers, distributors, retailers and consumers, raising your margin as you move up the distribution chain. Each ...

How to avoid the wine industry's marketing traps. We've come now the fifth rule in our Ten Tenets of Reverse Wine Snobbery and that is that the wine industry often forgets about the average consumer - ...

Ryan Coyne might be best known as the man at the head of the company that bought Parler. His full professional journey, however, has been a long track of big bets that have usually panned out. With ...