Brainstorming helps you define problems better. Brainstorming sessions often take place in a less formal environment in which no one feels pressured to come up with the best idea, as is the case with ...

Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

The business practice of brainstorming has been around with us so long that it seems like unadorned common sense: If you want a rash of new ideas, you get a group of people in a room, have them shout ...

Brainstorming has been under-fire as of late. From critics arguing it doesn’t work because it suspends much needed criticism and conflict, to detractors claiming that it encourages over-bearing ...

This is a classic from Brainstorming 101. When you’re stuck, the fastest way forward is often to generate as many ideas as ...

Hate struggling to share an idea in a meeting and being talked over for the umpteenth time? You are not alone in this frustration, and according to new research, the best way to brainstorm involves ...

A creative director walks into a meeting room (sounds like a joke, doesn’t it?). He walks up to the white board, grabs a dry erase marker from the shelf, and says, “Who’s got an idea?” One of the ...