Visa USA is bidding adieu to its advertising theme of 20 years, "It's Everywhere You Want to Be," in favor of "Life Takes Visa." The new slogan is intended to convey the idea that Visa is the most ...
Are you a print subscriber? Activate your account. By Aleda Stam - 12 hours 9 min ago By Aleda Stam - 13 hours 26 min ago 14 hours 6 min ago By Maia Vines - 14 hours 45 min ago By Ad Age and ...
Visa USA on Feb. 7 launched "Life Takes Visa," its first new brand campaign in 20 years. The campaign and tag line are designed to emphasize the theme of empowerment, Visa reports, promoting Visa's ...
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