Elon Musk’s AI company, xAI (PC:XAIIQ), is entering the video game market. The company has started hiring for a new gaming ...

Games tech company Genies has partnered with Unity to offer game developers AI avatar and asset creation tools. The collaboration will bring IP from games, entertainment, celebrities, and sports into ...

Genies is making a major move to realize its long-held vision of the future where AI, gaming, and immersive tech collide, with avatars becoming the connective tissue. Today, the company announced a ...

Game worlds are getting bigger, denser, and faster to build. A decade ago, every crate texture, fern, and NPC face passed ...

CEO Matthew Bromberg highlighted that "Unity showed strength across both our Grow and Create segments, driving results that once again meaningfully exceeded both our guidance and consensus for both ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. A new generation of creative tools is arriving in the form ...

Last week, AI investor Matt Shumer posted AI-generated first-person-shooter footage that was intended to be an impressive glimpse at the future of video games. “AI games are going to be amazing,” he ...

Gaming Industry Analyst firm says the games market is expected to reach a record-breaking $197 billion by the end of 2025, 'driven primarily by stronger-than-expected performance on PC and mobile' VR ...

AI has made it somewhat easier for non-developers to create apps but using ChatGPT with Unity in macOS, but it won't turn you into John Carmack overnight. The growth of AI chatbots such as ChatGPT has ...

Unity's core game engine is a highly valuable and underappreciated asset. The game engine space is consolidating into a Unity/Unreal duopoly. Monetization remains a challenge, but recent fee structure ...

Unity Software (NYSE: U) went public in September 2020 at $52 per share during the pandemic gaming boom. The company provides ...