Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

In an atmosphere when people are pressured by time and money to ensure they invest in being at an event that delivers the ROI they want to see – do you know what your event’s Unique Value Proposition ...

In the medical field, a pulmonary specialist is sought after more than a general practitioner for people with lung health problems. The financial services sector is no different in that advisors who ...

Colin C. Campbell (www.colinccampbell.com) has been a serial entrepreneur for over 30 years and is the author of the award-winning Start. Scale. Exit. Repeat. In this episode of The Raz Report, Colin ...

Director of Sales and Strategic Partnerships at ReadyCloud, the Shipping, Returns, Growth Marketing and CRM Suite built for e-commerce. Repping software as a service (SaaS) as an SDR isn’t a walk in ...

Whether you sell to clients directly or you sell to general contractors, it is imperative that you understand the unique value you offer and communicate it clearly, concisely, and persuasively. You do ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

One of my favorite business quotes of all time is attributed to Jack Welch, General Electric’s CEO from 1981 to 2001. During his time at GE, the company’s market value grew from $12 billion to more ...

As industries move into digital transformation, customer satisfaction appears to have become less of a boardroom agenda item. I believe the ethos of customer experience was lost as companies became ...

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