THX Ultimate Cinema, a new premium large format brand, will launch at the Regency Westwood Village Theater. By Carolyn Giardina Tech Editor The first THX Ultimate Cinema — a new premium large format ...

Thanks to larger-than-life superhero movies from Marvel and DC and visual sci-fi feasts like Gravity, large-format movie experiences are seeing a strong surge in popularity. The leading brand for ...

THX will debut its premium large format brand called THX Ultimate Cinema this spring or summer, it announced. It features a dual-laser 4K Barco projectors and a THX-certified 7.1 immersive sound ...

SAN RAFAEL, Calif.--(BUSINESS WIRE)--32TEN Studios and THX Ltd. announce the THX certification of the screening room at 32TEN in San Rafael, CA. This is the very same room where the THX cinema ...

Cinema technology company, THX has pacted with a Chinese government testing institute to develop standards and services for China’s booming theatrical exhibition sector. The deal sees THX work with ...

Audio titan THX has released its very first mobile app, and it's aimed at helping folks fine tune their home theater experience. Dubbed "THX tune-up," the app slings videos, photos and test patterns ...