A SWOT analysis is a tool that business leaders use to identify strengths, weaknesses, opportunities and threats. Helpful in goal setting and strategic planning, a SWOT analysis can help assess the ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

When a business owner conducts a SWOT analysis, the goal is to finish with a clearer picture of the strengths, weaknesses, opportunities and threats that her business faces. Once that process is ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

Q: What is a SWOTanalysis, and how can it help me? A: Marketing isprobably the most fun aspect of small-business management. Itinvolves direct communication with your customers and clients andallows ...