That’s where the root perm comes in. Sitting in a grey area of beauty culture: technically old news, but aesthetically very ...

Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Beautiful curly locks were every '80s girl’s dream hair look. Just like the revival of every other retro trend, the perm is finally back but with a modern twist, and boy, are we glad! It’s time to ...

We may earn commission from links on this page, but we only recommend products we love. Promise. When it comes to throwback hairstyles, perms are pretty much as iconic as it gets. Although we ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had a pastel pink phase), I had to wait until I had a full head of virgin hair.

I love having straight hair, but sometimes I wonder what it would be like to have a bunch of bouncy curls as a permanent hairstyle. After being intrigued by the idea, I researched into what you should ...