The promotional mix is the various forms of communication used by companies to present brand, product or service messages to targeted customers. The standard promotional mix includes advertising, ...

The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your audience, developing an effective ...

Research is essential to understand who cares about your news and how to reach them. Start by identifying the demographics, interests, and behaviors of your potential audience. Utilize tools like ...

Marketing doesn't work like a magic wand. Its main purpose is to match the value your business is creating with the right customers. There's no one-size-fits-all marketing strategy that will deliver ...

When competing with other brands to find the best channels needed to reach your audience, developing an effective marketing strategy might feel like throwing darts blindfolded. To increase your odds ...