Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Mobile advertising is increasingly becoming a programmatic buy for advertisers, accounting for two thirds of mobile ad sales in the UK, according to a report. Some 64 per cent of display and video ...

Online display advertising in the United States will grow from $19.8 billion in 2014 to $37.6 billion in 2019 at a compound annual growth (CAGR) rate of 13.7%, fueled by advancements in programmatic, ...

NEW YORK, Jan. 23, 2020 /PRNewswire/ -- Media and Games Invest plc ("MGI", ISIN: MT000000580101; Symbol: M8G) today announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s ...