The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from ...

Varick Media Management on Monday announced its foray into the “programmatic native” space with three major partnerships. The trading desk has partnered with Nativo, TripleLift and StackAdapt to offer ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...