Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple's dominance in the global mobile device market continues, with a 51% ...

A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Tweak the phrase “water, water everywhere, but not a drop to drink,” and you have the situation facing advertisers considering what to do with their mobile spend. Smartphone users are highly engaged ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

The outcomes for mobile advertising are no different from those of all global marketing tactics: changing consumer behaviour and driving measurable outcomes. We want to reach the right people – those ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the US August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic ...

What a dynamic and exciting year 2014 proved to be for mobile. If 2013 was the year to get on mobile, then 2014 was the year that marketers really began to understand the full potential of mobile ...

Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday. Mobile ...