To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, ...

Skipping the in-game buy, the Mars brand is betting on experiential weirdness, last-mile delivery and livestream culture.

Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.