Today’s root perm is subtle, strategic and surprisingly low-key — designed to fake fullness where hair falls flat. Rather than chasing hair volume through curl or texture, today’s techniques focus on ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

Chemically processed hair requires additional moisture to keep it healthy, Gwen Jimmere, CEO and founder of Naturalicious, tells Elite Daily, so the best shampoos for permed hair should ideally ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...

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