With the new year underway, the NBA hopes to sustain the momentum in surging viewership it has seen so far this season. The ...

The Thunder-Spurs game featured the latest iteration of an emerging rivalry in the NBA, one that features a pair of the ...

The NBA announces its best Christmas Day viewership numbers in 15 years. More than 47 million people in the U.S. watched at ...

The NBA’s shift from a pair of cable-focused media rights agreements to a trio of new deals centered on broadcast and ...

The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday, with more than 47 million ...

For the past few years, the NFL and the NBA have butted heads to claim Christmas. Football has managed to get better viewership with games airing on Netflix.

More than 40 million people in the U.S. watched Group Play games across Amazon Prime Video, NBC/Peacock and ESPN.

NFL games drew more than four times the viewership of the NBA’s matchups on Christmas Day, with the Vikings win over Detroit ...

A budding rivalry between the San Antonio Spurs and Oklahoma City Thunder proved to be the best viewership draw of Christmas ...

The Pop-Tarts Bowl beat the NBA Conference Finals in viewership. Marketing, timing, and spectacle explain the surprising ...