It’s a back-to-school tradition: a visit to the neighborhood shoe store, where employees pull out a well-worn metal foot measuring tool from under a seat to measure children’s feet, fit them with the ...

Nike Inc.’s new shoe-sizing technology doesn’t worry the company that’s been measuring feet for 92 years. Brannock Device Co. manufactures the ubiquitous shoe-store contraption that you’ve almost ...

One of the world’s biggest companies is trying to shake up a business dominated for decades by a Central New York firm. Nike is rolling out an app, Nike Fit, that will allow customers shopping online ...

Nike says three out of every five people are wearing shoes that are the wrong size. So the sneaker company is launching an app to measure customers’ feet before they order. It’ll be available on ...