The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Forward Solutions today released a new case study showcasing how embracing a multi-channel sales and marketing strategy can deliver breakthrough growth for industrial manufacturers. With business ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, ...

As 2025 draws nearer, now is the time for nonprofit organizations to critically examine their current marketing and communications strategies. Updating these efforts will ensure the organization is ...