Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

Henry Mintzberg’s management theory outlines 10 managerial roles and five organizational structures for businesses to improve ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

Over two decades of working with businesses from Fortune 500 giants like AT&T and Salesforce to startups, Avalaunch Media found that one question often reveals the gap between marketing success and ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Most business people are familiar with organizational charts that show who reports to whom in a company. Those people in the boxes at the top of the chart are those presumed to have the most power.

Union Pacific (UP) recently announced a new Marketing and Sales organizational structure, consolidating its business groups from four to three: Bulk, Industrial and Premium. The changes are effective ...

The string of division reorganizations at NBCUniversal that started this past summer with the leadership transition following CEO Jeff Shell’s exit continues. On Thursday, Peacock‘s marketing team was ...

Organizational buyers purchase products and services for businesses, government departments or nonprofit organizations. Consumers buy for their personal use. The different buying motives and processes ...