American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Without structured loyalty programs, many restaurants lose customers after just one or two visits, despite offering great food and service. This makes reward-driven engagement a crucial strategy.

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

Starting in early 2026, a new program called Points Choice will let travelers earn nights on any of Royal Caribbean Group’s ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Many grocery store chains offer rewards programs that, especially in this economy, could add up to decent savings on your ...