Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Running a local plumbing business is no easy feat. With a ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads For advertisements to be effective, they must ...

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

Local television broadcasters take note: now might be the time to launch that local FAST (free-ad supported television) channel under consideration. Ditto for the ATSC 3.0 fence sitters, especially ...

BIA Advisory Services’ newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, with projected total revenues hitting $175.6 billion. This surge of 8.6% over ...

BIA Advisory Services names “Radio’s Resilience Through Digital Extension” among 2026’s top ad trends, projecting major growth.

CHANTILLY, Va.—While even numbered years are usually a boon for broadcasters’ bottom line—with boosts in local ad spending spurred by the Olympics and political campaigns—slow economic growth is ...