Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

When Nico Hulkenberg got onto the podium for the first time at this year’s British Grand Prix, the F1 driver was presented with a very unique trophy to mark his third-place finish. Along with ...

In an impressive display of creativity, the LEGO Group crafted 10 fully drivable big build LEGO cars–one for each team–driven by the top drivers during the FORMULA 1 MIAMI GRAND PRIX 2025 Drivers’ ...

Lego took to the track at the Miami Grand Prix this weekend with 10 life-sized, drivable, Formula One-style cars, as part of the brand's multi-year partnership with F1. As part of the activation, F1 ...

This weekend marks the start of what is a very intriguing 2025 Formula One season as the Grand Prix circus descends on Melbourne. But no matter what happens in the race some of the best F1 content you ...

Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy ...

An unusual sight occurred before Sunday's Miami Grand Prix: The stars of Formula 1 got to drive bespoke replicas of their regular cars made entirely out of Lego. The 10 Lego-built cars representing ...

This coming weekend, the Las Vegas Formula 1 Grand Prix is scheduled to unfold in Nevada, marking another important step towards the conclusion of the current season. With all the eyes of the media, ...

The life-size LEGO Formula 1 cars hit the track at the Miami Grand Prix, leaving fans with a jaw-dropping response. Fans wait in line to take photos of a life-sized LEGO McLaren F1 car in the Grand ...

The Ultimate Formula 1 Collector’s Pack Lego set is an immense 2,601-piece kit that lets you (or your kid, or whoever) build 10 cars representing the 2025 Formula 1 grid. It’s normally almost $300, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Just before the start of the 2025 Formula 1 season, we reported that Lego was going all-in to celebrate ...

Rain, racing, celebrities, even Lego Formula 1 car replicas (that actually ran) all made their appearances Sunday at the Miami International Autodrome before McLaren dominated the day on the track.