Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

SEOUL (Reuters) -Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar presence in the world's biggest consumer market, confident ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

Looking to score some Korean beauty products at a cheaper price? Whether you’re in the United States, traveling to Korea or shopping online, there are a plethora of options available to buy K-beauty ...

NEW YORK (AP) — When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean ...

At the beginning of the year, Yerim Lee landed in Seoul, South Korea with the intention of spending around a week there with her extended family — and undertaking a serious, fast-tracked regime of ...